
What does the Nordic Swan Ecolabel for bed linen entail?
We Are Launching Nordic Swan Ecolabelled Bed Linen – A Step Towards a More Sustainable Future
At Varnamo of Sweden, we are taking our sustainability efforts a step further by launching our first Nordic Swan-labeled bed linen. The range includes pillowcases, flat sheets, and fitted sheets made from 100% organic cotton with a thread count of 250 TC, available in both sateen and percale weaves.
But what truly distinguishes Nordic Swan-labeled bed linen from other textiles, and what criteria must be met for a product to earn this certification? Here, we share more about the Nordic Swan Ecolabel, our new products, and why we have chosen to invest in this environmental certification.
What Does It Mean When a Product Carries the Nordic Swan Ecolabel?
The Nordic Swan Ecolabel is the official environmental label of the Nordic countries and one of the most recognised environmental certifications in Sweden. The label helps consumers choose products that meet strict requirements relating to the environment, health and quality.
For a textile product to carry the Nordic Swan Ecolabel, it must meet extensive criteria that take the product’s entire life cycle into account – from raw materials and manufacturing to use and end-of-life handling.
These requirements include areas such as:
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Raw materials and materials: Requirements concerning the origin and production of fibres, including the use of organic cotton.
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Chemicals: Strict restrictions on chemicals that may be harmful to people or the environment.
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Environmental impact: Requirements aimed at reducing the environmental impact of textile production.
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Social conditions: Requirements concerning working conditions and respect for fundamental labour rights in production.
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Quality and durability: Products must meet quality requirements designed to support a long useful life.
The Nordic Swan Ecolabel is an independent third-party certification. This means that an external organisation verifies that both the products and their production meet the criteria of the certification.
Organic Cotton with Comfort in Focus
Our new Nordic Swan Ecolabelled pillowcases and sheets are made from 100% organic cotton with a thread count of 250 TC.
Cotton is a popular natural material for bed textiles thanks to its softness, breathability and ability to absorb moisture.
Our range includes both sateen and percale, two different weaving techniques that create different textures and appearances.
Sateen – soft and elegant
Cotton sateen has a smooth, soft surface with a subtle sheen. The distinctive weave gives the fabric a comfortable feel against the skin and an elegant look in the bedroom.
Percale – crisp and classic
Cotton percale is characterised by its dense weave and matte surface. The fabric has a crisp, airy feel that is ideal for those who prefer a classic, fresh bed setting.
Whichever quality you prefer, you get bed linen where comfort, carefully selected materials and quality are at the heart of the product.
Why Choose Nordic Swan Ecolabelled Bed Linen?
We spend a large part of our lives in bed. That is why we believe it is important to consider the materials we surround ourselves with and how our bed linen is produced.
By choosing Nordic Swan Ecolabelled bed linen, you are choosing products that have been assessed against extensive environmental, chemical and quality requirements.
The Nordic Swan Ecolabel makes it easier to choose textiles where consideration has been given both to the product’s contents and to its impact during production.
For us at Varnamo of Sweden, this is a natural step in our long-term commitment to quality and sustainability.
Part of Our Continued Sustainability Work
Since 1951, we have been developing and manufacturing bed textiles with a focus on quality and comfort. With our long experience in the textile industry, we know how important it is to combine functionality and material expertise with a responsible approach.
The launch of our Nordic Swan Ecolabelled bed linen is another step in that direction.
We believe in making conscious choices, developing products with care and continuing to improve our work towards a more sustainable future.
Discover our Nordic Swan Ecolabelled bed linen
Do you want to make your bed with both comfort and the environment in mind? Discover our Nordic Swan Ecolabelled pillowcases, flat sheets, and fitted sheets made from organic cotton. Choose between sateen and percale to find the quality that suits you best.



